Lemon Appeal | About Us

How we got our zest

Our founders

Founded by a Canadian, British mother-daughter duo with a zest for Italian lemons. In Southern Italy, we found an incredible community of local high quality artisans, championing and embodying lemon culture with vibrancy and unrelenting passion.

Sophie - Head Lemoneer

Anik - Lemon Enthusiast

What we do

Lemon Appeal is a lifestyle brand celebrating the culture of Southern Italy through the lens of the lemon. By collaborating with high-quality craftspeople, we connect our customers to authentic ‘Made-in-Italy’ products and experiences.

Why we do it

You might have noticed, we’re unashamedly passionate about lemons, and we hope to inspire people to come on a journey of discovery with us and support lemon growers and local artisans in the process.

Our partnerships

We partner with Southern Italy’s finest producers, growers and artisans to celebrate, protect and share their crafts. We’re inspired by the dedication of the custodians of lemon farming, weaving, ceramics and other artisanal traditions, passed down through generations.

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The Lemons

Sfusato Amalfitano, known for their sweet flavour, are grown on the Amalfi Coast's beautiful lemon groves. Planted on centuries-old terraces carved into dramatic, rocky slopes that plunge into the sea, their location means all farming is predominantly done by hand. Braving the sea-salt heavy winds, the aptly named Heroic Agriculture is something we’re proud to support.

OurValues

Unwavering Authenticity

Through transparent and authentic operations, we strive to immerse you in the genuine essence of Southern Italy. We want to help foster deeper connections between our customers and the rich traditions protected and cultivated by our beloved artisanal community.

Bespoke customer experience

Focused on a seamless customer journey, our team at Lemon Appeal aims to deliver the authentic spirit of Southern Italy through every detail—from the first click to the final unboxing. We are a young company dedicated to its customers and community.

Premium Quality

We are committed to providing only premium, high-quality goods that celebrate Southern Italian culture with a zesty twist. Our dedication to quality forms the foundation of all development and sourcing, trying to ensure our offerings meet the highest standards and reflect the charm, authenticity, craftsmanship, and richness of their origin.

Nurturing Stewardship

We are committed to dual stewardship: acting as responsible custodians of the local environment while partnering closely with existing community guardians. Through sustainable sourcing and strong relationships with local artisans, our goal is to protect what makes this region unique while helping to contribute positively to the region.

Joyful Resilience

Driven by an enduring spirit of joy, resilience, and zest for life, the team at Lemon Appeal approaches this ambitious undertaking with optimism and determination. This core value permeates our culture and drives our mission to celebrate the extraordinary lemon fruit and its cultural significance with a community of joyful Lemoneers.